PRIVACY POLICY
This is the privacy policy of PURELITES LTD (Trading as EMPEROR FIREWORKS). It tells you about your privacy rights and how the law protects you.
INTRODUCTION
Purelites Limited T/a Emperor Fireworks (we, our, us) is committed to protecting and respecting your privacy.
This Privacy Policy explains how we collect, use and protect any personal information that you provide when using our website.
Company Name: Purelites Limited T/a Emperor Fireworks
Registered Office: TK House, Old Homesdale Road, Bromley, Kent, BR2 9SP
Company Registration Number: 03198542
If you have any questions regarding this Privacy Policy or the way we process your personal data, please contact us at:
Email: info@emperorfireworks.co.uk
WHAT INFORMATION WE COLLECT
We only collect personal information that you voluntarily provide to us through our website contact form.
This may include:
- Name
- Email address
- Telephone number
- Company name (if provided)
- Any information included within your enquiry
We do not collect payment information through our website.
We do not create customer accounts or require users to register.
HOW WE USE YOUR INFORMATION
We use the information you provide solely to:
- Respond to your enquiries
- Provide information about our products and services when requested
- Communicate with you regarding your enquiry
- Maintain records of communications
We will not sell, rent or trade your personal information to third parties.
LAWFUL BASIS FOR PROCESSING
Under UK GDPR, our lawful basis for processing your personal information is:
Legitimate Interests – to respond to enquiries submitted through our website and manage customer communications.
Where required, we may also rely on your consent, particularly in relation to non-essential website cookies.
HOW LONG WE KEEP YOUR INFORMATION
We will only retain personal information for as long as reasonably necessary to deal with your enquiry and maintain business records.
Information may be retained for longer where required for legal, regulatory or insurance purposes.
WEBSITE ANALYTICS
We may use website analytics tools to understand how visitors use our website and to improve its performance.
These tools may collect information such as:
- IP address
- Device type
- Browser type
- Pages visited
- Time spent on the website
This information is generally collected in an aggregated and anonymised form wherever possible.
DATA SECURITY
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.
Our website uses SSL encryption to help secure data transmitted through our contact forms.
YOUR RIGHTS
Under UK data protection law, you have the right to:
- Request access to your personal data
- Request correction of inaccurate information
- Request deletion of your personal data where appropriate
- Object to processing in certain circumstances
- Request restriction of processing
- Request transfer of your personal data where applicable
To exercise any of these rights, please contact us at:
info@emperorfireworks.co.uk
COMPLAINTS
If you have a concern about how we handle your personal information, please contact us first and we will do our best to resolve the matter.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
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