Asia is a region of fast growing innovation, businesses, and talents. While building an … To explore this critically important topic, I spoke with a major thought leader in AI: Kathy Baxter, Principal Architect, Ethical AI Practice, Salesforce.In a wide ranging conversation, Baxter provided insight on the following: Moderator Sassoon Grigorian. Richard Socher, former chief scientist at Salesforce, who helped build the Einstein artificial intelligence platform, is taking on a new challenge — and it’s a doozy. Ethics & AI: Hear from visionaries on the future of AI and ethical use; Einstein Innovation: See Salesforce AI in action, from Einstein Analytics to Einstein Bots; Getting Started with Einstein: Learn how you can start using AI today with Education Cloud and Nonprofit Cloud; Join us March 18-22 for the virtual AI … Addition of Responsible AI Module To Education Platforms By Salesforce. So if they are using it in an irresponsible manner there's no way for us to know.". Published: March 27, 2018. In recent months the tech industry’s stance on ethical issues has been under the spotlight more than … Paula will officially start on January 7, 2019, reporting to Tony Prophet, Chief Equality Officer. All we can do is just make guesses about their motivations, their goals, their mindsets.". Create an Ethical Culture. In March, 50 women launched a lawsuit against the company alleging that its data tools were used by notorious sex-trafficking site Backpage. As artificial intelligence plays an ever greater role in our world, the question of ethics in our use of AI gains greater urgency. Account active tags ~30 mins. From assisting with process automation and decision making to predicting customer behaviour, AI is changing the way we work.. Chief Equality Officer Tony Prophet and April Oliver, Associate General Counsel, Office of Ethics & Integrity at Salesforce. Expanding the ethics umbrella: The Office of Ethical and Humane Use Before long, Salesforce broadened its focus on ethics, founding its Oﬃce of Ethical and Humane Use. What are the stakes here? Even before Baxter got the job, however, Socher was looping her in on conversations with Benioff. Baxter also touched on her alma mater Google, whose ambitions for an advisory AI council were quickly scuppered after outrage at the appointment of Kay Coles James, the head of a right-wing think tank who has been accused of anti-LGBTQ and anti-immigrant rhetoric. Nonetheless, founder and co-CEO Marc Benioff pitched it as a totally novel idea, saying that Salesforce "had determined" that the entire industry needed to address the ethical and humane use of tech. "I was really trying to help the executives get out of that Silicon Valley bubble. "The challenge that we have compared to a Facebook or a Google is that because we're B2B, we are a platform, we can't see our customers' data or their models. "I pitched it to Richard, he went to Marc with this and Marc was like 'yeah we totally need this.' For all the good that AI can bring, responsible tech companies understand they must recognize, prepare for, and mitigate the potential unintended, harmful effects. Isobel Asher Hamilton,Isobel Asher Hamilton. Prior to being Salesforce's AI ethics architect, she was a research architect. Salesforce, for instance, is one of the most visible companies to hire an ethics chief. She invented her own job description and sent it to Baxter says that during her tenure at Google, conversations were already starting to get underway about the ethics of certain features like YouTube's autoplay function, which has been criticised among other things for pushing users towards radicalizing content and enabling pedophiles to watch sexualized videos of children. She told BI that when working at Google she had pushed the company's executives to focus on improving Google Search's job-hunting capabilities, after conducting a study in 2014 which found this was where the search engine was letting the side down on giving users important information. Chief Innovation Officer, Wadhwani AI, India. In January Salesforce welcomed an … Educate your leaders: Both your executives and your boards need to … as well as other partner offers and accept our. Learn how to build AI ethics into your organization. One executive with an unusual job title is Kathy Baxter, Salesforce's "AI ethics architect," so Business Insider sat down with her to ask what it means. Kathy Baxter is Salesforce's AI ethics architect, responsible for policing the company's deployment of artificial intelligence. In January Salesforce welcomed an important new leader to its ranks. #artificial intelligence. Whereas, Salesforce CEO Steve Butterfield believes that this acquistion is the most strategic combination in the history of software, and I can’t wait to get going. Isobel Asher Hamilton,Isobel Asher Hamilton. She invented her own job description and sent it to Salesforce's chief scientist, who then forwarded it on to CEO Marc Benioff. Perhaps my biggest ally has been Richard Socher, Salesforce’s Chief Scientist. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days. Moderator Sassoon Grigorian. Before joining Salesforce in 2015, Baxter spent a decade at Google, where she says conversations about the dangers of AI-driven features like YouTube's autoplay function were bubbling away long before they exploded into public consciousness. Kathy Baxter,Architect Ethical AI Practice, Salesforce. Whereas, Salesforce CEO Steve Butterfield believes that this acquistion is the most strategic combination in the history of software, and I can’t wait to get going. 1. Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil Rosalie Chan 2018-12-16T20:10:00Z As a customer relationship management service, Salesforce doesn't get as much press scrutiny on the misuse of AI as some of the consumer tech giants — but part Baxter's job is PR, attending conferences and telling people what Salesforce's approach to AI is. At Salesforce, Yoav helps instantiate, embed and scale industry-leading best practices for the responsible development, use and deployment of AI. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days. Speaking in the same webinar, Kathy Baxter, Architect, Ethical AI Practice at Salesforce, explained what those parameters look like at Salesforce: “We need to empower our users. "I work with the research scientists to think about the societal or ethical implications of the models and the training datasets that they use. If you don’t build a strong foundation to start, the effort required to be successful will... Be Transparent. For her, part of the solution is making Silicon Valley less homogeneous. AWS re:Invent Goes Virtual. And so they did find a voice on the other side — unfortunately, it was a very extremist voice," she says. Formerly a Salesforce customer from his time as CEO of the UK’s BT national telco, Patterson was first asked by Salesforce CEO Marc Benioff to assist in setting up a European advisory board for the company as its Chair of Europe last year. She saw Google released a specific job-seeking feature last year, three years after she left the company. The announcement comes a … That's a lag," she says. Paula Goldman joined Salesforce.com Inc. as chief ethical and humane use officer in early 2019. "You will likely get lots of nodding heads that what you are proposing sounds great and then… radio silence.". Some Silicon Valley giants are necessarily vocal, she says, while others are notably absent from the slew of AI ethics-focused events she attends. In a Medium blog published in January, Baxter wrote that the challenge for an ethicist in Silicon Valley isn't coming up against hostility, but apathy. Google even employs a "security princess. How to Build Ethics into AI — Part I Do Well and Do Good. Baxter is no stranger to uphill struggles. As Salesforce has evolved, they’ve created a whole department around product ethics – Paula Goldman, VP, Chief Ethical and Humane Officer, leads the department’s goals of assessing … Architect, Ethical AI Practice, Salesforce. Times Internet Limited. At Salesforce, we have a data science review board, which provides feedback on the quality and ethical considerations of our AI models, training data, and the applications that use them. It has now named Paula Goldman as the head of this office, with the rather bizarre-sounding title of chief ethical and humane use officer. Amazon is not entirely silent on the issue of the ethical use of its AI. Recently news emerged that Salesforce had banned customers from using its software to sell semi-automatic weapons. Amazon Web Services' general manager of artificial intelligence, Matt Wood, and VP of Global Public Policy Michael Punke, engaged in a public back-and-forth with researchers following a paper published in January highlighting racial and gender bias in its systems. Sign up to 10 Things in Tech You Need to Know Today. Kathy Baxter is Salesforce's AI ethics architect, responsible for policing the company's deployment of artificial intelligence. So it's hard to know what are the conversations that are happening internally because they're not talking about it. To explore this critically important topic, I spoke with a major thought leader in AI: Kathy Baxter, Principal Architect, Ethical AI Practice, Salesforce… Goldman will report to Tony Prophet, Salesforce’s chief equality officer. Times Syndication Service. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days, This 2012 presentation from Instagram's cofounder revealed his secrets for building the app into a billion-dollar business, We compared Casper's foam mattress to its new hybrid mattress to determine which bed you should buy. Salesforce, for instance, is one of the most visible companies to hire an ethics chief. As artificial intelligence plays an ever greater role in our world, the question of ethics in our use of AI gains greater urgency. Senior Director, Government Affairs, Salesforce … Wood called the paper's conclusions "misleading," and subsequently 55 AI experts signed an open letter calling on the company not to sell its facial recognition software to law enforcement. At Dreamforce 2019 in San Francisco, TechRepublic's Bill Detwiler spoke with Salesforce Chief Ethical and Humane Use Officer Paula Goldman and Salesforce Architect of Ethical AI … Rahul Panicker. Even at Salesforce, practitioners like Yoav Schlesinger, the company's principal of ethical AI Practice, worry about imposing an "ethics tax" on their teams — an ethical requirement that might call for "heavy … (UBS) This year has seen the arrival of a new senior executive at the very top of the Salesforce pantheon in the form of Gavin Patterson. We are proud to welcome Paula Goldman to Salesforce as our first-ever Chief Ethical and Humane Use Officer. Kathy Baxter is Salesforce's AI ethics architect, responsible for policing the company's deployment of artificial intelligence. "It's surprising how it was handled. Source: “Heart Shaped” by dimdimich. One way she says the company has built the UI for its Einstein analytics software with ethics in mind is by designing ways it can flag up to customers when they may be unwittingly straying towards algorithmic bias. I think, if you really want a really diverse set of voices to participate in a conversation sometimes it can be very difficult to get people on the other side — so non-Silicon Valley, non-liberal California hippy-dippy granola nuts — to want to participate. The … This is part one of a two-part series about how to build ethics into AI. This is part one of a two-part series about how to build ethics into AI. She wrote a V2MOM for the role and sent it off to Salesforce's Chief Scientist Richard Socher, who forwarded it on to CEO Marc Benioff. Richard Socher, former chief scientist at Salesforce, who helped build the Einstein artificial intelligence platform, is taking on a new challenge -- and it's a doozy. It's the very well-educated, young white males that are building these products and they have a very different life experience," she says. Get to Know the Salesforce Supplier Code … Paula Goldman is approaching a year in her role as Salesforce's Chief Ethical and Human Use Officer, a big role that has to deal with massive complexities. Kathy Baxter is Salesforce's AI ethics architect, responsible for policing the company's deployment of artificial intelligence. While details have been thin on the ground, the meeting saw Salesforce Chief Equality Officer Tony Prophet talk attendees through an 'Ethical Use Roadmap', which covers off topics such as … Baxter designed her own job description using an in-house set of descriptors: visions, values, methods, metrics, and obstacles. Salesforce is working to flag exactly these kinds of dangers to clients. Salesforce's Paula Goldman on Navigating the Ethical Issues in AI The ethics of AI have become an important business and reputation issue in light of the Covid-19 pandemic and public … Marc Benioff, CEO of Salesforce Baxter contrasts Amazon's public policy with Microsoft's Brad Smith, who has spoken publicly about the company's decision to sell its facial recognition technology to a US prison, while refusing to sell the technology for use on police body-mounted cameras. Similarly, Salesforce has appointed a Chief Technology Ethics officer and an AI ethicist to work with the AI production team. Ethical AI Lead (Google) Chief AI Ethics Officer (US Army Artificial Intelligence Task Force) Activation Lead / Ethics & Society (Microsoft) Director of Responsible Innovation & Responsible Innovation Manager (Facebook) Social Trust Specialist (Apple) Responsible AI … Learn about legal and ethical expectations for Salesforce partners. Prior to joining this team, Yoav worked at Omidyar Network … Marc Benioff, Chairman and Co-CEO, Salesforce The ethical use of technology is the way forward. Read more: An MIT researcher who analyzed facial recognition software found eliminating bias in AI is a matter of priorities. She's spent more than 20 years in tech, starting out at Oracle in 1998. He approached Marc Benioff, our Co-founder and Co-CEO, to create a full-time position dedicated to Ethical AI … Paula Goldman, who joined the company in January 2019 and carries the title of chief ethical and … Rahul Panicker. All rights reserved.For reprint rights. "If they're using standard objects [standard objects are easily recognizable categories like age or gender] we know that, and we can say 'oh you're using age, you're using race, you might be adding bias into the model' — or zip code, which in the US is a proxy for race. Artificial intelligence (AI) is having a big impact on organisations across ASEAN. And six days later I was on his team," she reflects. Trailhead, launched in 2014 by Salesforce, is a free platform for upskilling employees of the firm and to bridge skill gaps.. Last year, Salesforce came up with a new module called Responsible Creation of Artificial Intelligence… since. AI Ethics and Values At Salesforce, we explore the responsible creation and use of AI to bring awareness of key issues to internal employees, customers, and the public alike. Salesforce’s CEO, Marc Benioff, has said, “ My goals for the company are to do well and do good. Part one focuses on cultivating an ethical culture in … Salesforce’s commitment to becoming an ethics-focused AI company started when CEO Marc Benioff stated his AI vision for the company. A leading-edge research firm focused on digital transformation. Much as the company touts its moral compass however, its reputation isn't spotless. She collaborates and partners with external AI and ethics … AWS re:Invent Goes Virtual. With public anxieties about the role of AI bound to intensify, people like Baxter will have their work cut out whipping executives into shape if they're to prevent their companies' products from unwittingly prejudicing people. As an Architect of Ethical AI Practice at Salesforce, Kathy Baxter develops research-informed best practices to educate Salesforce employees, customers, and the industry on the development of responsible AI. And then I work with the product teams that use those models and think about, again training data we might use, and what are some features that we can build into the UI [user interface]," says Baxter. But collecting and storing such detailed information can lead an organization to cross ethical boundaries, said Paula Goldman, chief ethical and humane use officer, at tech giant … MORE FOR YOU Final … Source: “Heart Shaped” by dimdimich. At Salesforce, Yoav helps instantiate, embed and scale industry-leading best practices for the responsible development, use and deployment of AI. Paula Goldman joined Salesforce.com Inc. early last year as chief ethical and humane use officer, a new role tasked with developing a framework for … There was a large – and deserved – focus around “ethical AI” at Dreamforce. "So when you're making decisions about what is useful, what is important for people, you're coming with a different experience.". Summary: How to safeguard ethical standards in the Fourth Industrial Revolution - one of the topics under debate as Salesforce takes the next step in ethical considerations. Visit Business Insider's homepage for more stories. We recognize the transformative power of the technologies we create and their role in being a force for … "That's a pretty big time-gap. In this role, Paula will head the new Office of Ethical and Humane Use to develop a strategic framework for the ethical and humane use of technology across Salesforce. Baxter says Benioff's stance on ethical issues is what attracted her to Salesforce in the first place, citing his support for Proposition C, the San Francisco law that passed last year aimed at taxing tech giants and diverting the money to combat homelessness in the city. Similarly, Salesforce has appointed a Chief Technology Ethics officer and an AI ethicist to work with the AI production team. Published: March 27, 2018. Salesforce said Paula Goldman will head the company’s new Office of Ethical and Humane Use. This is a Business Insider Prime story. The new department within the company will use law, policy, and ethics to ensure that the company's products — particularly AI — aren't used for unethical purposes. Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil Rosalie Chan Dec 11, 2018, 04:56 IST Nonetheless, founder and co-CEO Marc Benioff pitched it as a totally novel idea, saying that Salesforce "had determined" that the entire industry needed to address the ethical and humane use of tech. Architect, Ethical AI Practice, Salesforce. "Those were questions that were being asked for quite a long time, they've only now in recent years come into the public discourse because people felt like they haven't been doing the right thing," Baxter explains. This gets abbreviated to V2MOM. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider Part one focuses on cultivating an ethical culture in your company and team, as well as being transparent within your company and externally.Part two focuses on mechanisms for removing exclusion from your data and algorithms. Click the link below to read it. Jun 16, 2019, 14:30 IST. Salesforce is hiring its first Chief Ethical and Humane Use officer to make sure its artificial intelligence isn't used for evil Rosalie Chan 2018-12-16T20:10:00Z The company disbanded the council just over a week after announcing it to the world. Because they didn't understand the set of people that are living on the financial edge, they start the day by going to their ATM and getting a readout of how much money is in their account to decide whether or not they can buy lunch that day.". An architect in tech is, "anybody that is doing work that spans the entire company," she says. Paula Goldman is approaching a year in her role as Salesforce's Chief Ethical and Human Use Officer, a big role that has to deal with massive complexities. "He would pull me in and say 'plus Kathy to weigh in on the ethical implications of this,'" she says. Prior to joining this team, Yoav worked at Omidyar Network where he led the Responsible Computer Science Challenge and helped develop EthicalOS, a risk mitigation toolkit for product managers. Subscriber "Regardless of how someone might feel about the decisions they're making, they talk about it," she says. In one example, Amazon had to scrap an AI recruitment tool which systematically downgraded female candidates, because the training data was disproportionately from male candidates. Elon Musk and Jeff Bezos are in an epic, years-long feud over space travel. President of Microsoft Brad Smith. Jun 16, 2019, 14:30 IST. Chief Innovation Officer, Wadhwani AI, India. ", An MIT researcher who analyzed facial recognition software found eliminating bias in AI is a matter of priorities, Amazon had to scrap an AI recruitment tool which systematically downgraded female candidates, its software to sell semi-automatic weapons, used by notorious sex-trafficking site Backpage, A member of Google's disastrous AI council says the company needs to be treated like a "world power", 55 AI experts signed an open letter calling on the company not to sell its facial recognition software to law enforcement, spoken publicly about the company's decision to sell its facial recognition technology to a US prison, disbanded the council just over a week after announcing it to the world, pushing users towards radicalizing content, enabling pedophiles to watch sexualized videos of children, released a specific job-seeking feature last year, A former Google product exec just raised millions from Eric Schmidt and Khosla Ventures to liberate AI from Big Tech's grip. Investments in AI should be accompanied by funding for research to ensure AI’s beneficial use and tackle thorny questions as they relate to computer science, economics, law, ethics… Add to Trailmix. Add to Favorites. Silicon Valley is full of baffling job titles. Copyright © 2020. It's not uncommon for companies to list jobs for "evangelist," while Google even employs a "security princess." Our Chief Scientist, Richard Socher, former founder of MetaMind, believes that Salesforce Research’s presence in Asia is critical to enabling Salesforce’s goal of becoming a thought leader of AI … The question of what is an AI ethics architect makes Baxter laugh. ‘Ethics by default’ will become the norm for technology products, says Salesforce.com’s ethics chief Matters of ethics eventually will be built into … Here's a timeline of the billionaires' most notable battles. Our mission is to support AI that respects human rights and helps all of society, not just some of it. REUTERS/Andrew Kelly. Ethics and Integrity for Salesforce Partners. It has now named Paula Goldman … Goldman will report to Tony Prophet, Salesforce’s chief equality officer. Six days later she got the job. So we can say 'hey you're using zipcode, that can be a proxy for race you may be adding in bias, are you sure you want to do that?'". Zuckerberg spoke to Ambani but there was no chemistry — even with a multi-million dollar partnership between them, Analysts say don't buy Majesco shares for the dividend, Burger King shares fall with a thud — here’s a take on the swing from one circuit to another, India to produce 300 million doses of Sputnik vaccine, AIIMS seeks list of students for Covid vaccine administration, Digitisation and compassionate leadership helped companies recover from the pandemic, Side effects, efficacy reasons for vaccine hesitancy in India, Azim Premji heaves a sigh of relief — Supreme Court stays criminal proceedings against the Wipro founder for siphoning off crores, Master Business Fundamentals from Wharton. On Tuesday, Andy Jassy, chief executive of Amazon Web Services, announced the new features at AWS’s annual re:Invent conference, held virtually. Vision and Mission. CIO.com delivers the latest tech news, analysis, how-to, blogs, and video for IT professionals. So we created an AI charter that lays out what our AI principles are as a company. Salesforce’s Chief Ethical and Humane Use Officer, Paula Goldman, gave an excellent presentation on the ethics of the use of AI and shared her insights on how Salesforce developers can make machine learning models that reduce bias. How Salesforce's AI ethics chief pitched her own job and got it approved by Marc Benioff within 6 days. Salesforce said Paula Goldman will head the company’s new Office of Ethical and Humane Use. According to a Salesforce commissioned YouGov survey in Singapore, 86% of managers believe embracing AI … To do so, our AI needs to be inclusive and respect the rights of everyone it impacts. When it comes to the other big companies, Baxter sees a wide range of public approaches to AI. "Just like we see this lack of diversity in AI, we know there's a lack of diversity in tech as it is. “Einstein, the first comprehensive AI solution for CRM, will give our customers the ability to experience the power of AI right inside the applications they use everyday,” said Benioff. Being of benefit: AI technologies should benefit, empower, and create shared prosperity for as many people as possible. That’s why Salesforce sees ethics as foundational to AI … AP Photo/Francisco Seco. Find AI resources and artificial intelligence examples to help you gain the insight needed to drive business growth with cutting-edge artificial intelligence. On Tuesday, Andy Jassy, chief … AI experts and civil rights groups have frequently voiced concern about algorithmic bias amplifying human prejudices. Your morning cheat sheet to get you caught up on what you need to know in tech.
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